Designer Interview With Dan Foster a lettering artist based in Leeds, UK.
He works with design agencies and directs clients from around the world on all manner of lettering and type-based projects — ranging from custom logotypes, brand marks, type design, packaging projects, book covers to anything that requires meticulously crafted bespoke lettering.
He started out as a designer working in branding and packaging, but was never really satisfied.
It is no surprise to see more and more brands investing in influencer marketing. A single shout out from someone with thousands of followers could lead to multiple new customers and fans. In this article we discuss How to Build Relationships With Influencers.
The problem is that if a brand is still in its early days, finding influencers who are willing to collaborate might not be that easy.
First of all, they could be reluctant to strike a deal with an unknown brand because the goods or services they would promote might end up mediocre. …
Content creation involves making things like images, blogs, and other pieces for clients, and one of the things that makes the job interesting is the fact that you will work on so many different things. In this article we discuss Starting Your Content Marketing Company.
If you have a passion for content creation, you might want to go into content marketing. But there is more to beginning a successful company than registering a business name in your area. You’ll need to do a bit of preparation to ensure you are ready to be successful.
A certain tip you should use to enhance your tablet drawing experience to make it even more fun. In this article we discuss How to Improve Your Tablet Drawing Experience.
So you’re an art enthusiast and drawing makes you feel alive. Or are you a professional artist who designs logos and designs for their clients? And you have bought a drawing tablet to create illustrations or maybe design a logo for your clients.
But after buying that tablet, something just doesn’t feel right when you compare it to drawing with pen and paper. …
No matter what type of business you run, your customers are the backbone of your company. In this article we discuss How to Build a Stronger Brand Thanks to Your Customers.
Without customers, you wouldn’t have revenue or a reason to work from day to day. If your brand is weak, your patrons can help you build it into a powerhouse.
It takes 50 milliseconds for someone to form an opinion of your brand based on interactions with your website or your store. You make an impression faster than you can open your mouth and say hello to your customers…
Creating a brand identity in a popular niche can be quite challenging. A strong brand identity will not happen overnight because it’s not about adding a logo and picking a few colours. In this article we discuss How to Design Your Brand Identity When You’re in a Competitive Niche.
Unique brand identity in 2021 is an exciting step towards creating a growing and successful business. Especially when you are in a competitive niche, having a brand identity will make you stand out of the pack and deliver your message accurately to your targeted audience.
Brand identity makes your business memorable…
A logo or brand mark speaks a million words. In fact, a logo is the very identity of a business. People are more likely to remember a company or brand by its logo instead of its name. In this article we discuss Ways to Present a Logo Design to Clients.
The logo appears almost everywhere — on business stationery, their products and services, offline and online ads, apps and websites to name a few.
Therefore, the task of a logo and brand identity designer is to create an appropriate logo that people will find easy to identify and connect with…
The main objective for a business is its growth. There are several forms of growing business development. Should businesses outsource their services, or should they expand in-house? Should companies increase their services? In this article we discuss Growing Your Business Through Outsourcing.
Outsourcing services are described to balance as the “classical use of external resources to carry out operations that are usually touched by existing employees and resources.
Here we listed different reasons, including outsourcing services.
There are conditions for effective…
Customer engagement fosters healthy relationships between consumers and the brand. In this article we share 5 Surefire Ways To Improve Your Brand’s Customer Engagement.
It is important because it lets you show how committed you are to your client and how valuable their opinion is to your business. For marketers like us, customer engagement is the key to establishing trust and creating a lasting relationship with clients.
So with that in mind, we discussed some of the strategies that you can use to improve your brand’s customers’ engagement.
One of the best platforms to build good PR and improve customer…
You cannot underestimate the power of a logo and the ability it can have to influence someone to use a service or purchase a product. Of course, they also have the power to do the opposite. A poorly designed logo can make a company look amateurish and repel potential customers.
Some logos are purely functional and others are almost small pieces of art. Some companies fiddle with their logos over the years at great time and expense, and other companies have such iconic designs that you couldn’t imagine them ever being changed.
Some industries lend themselves to great artistic freedom…
Award Winning International Brand Identity Design Studio: Creating Adaptable Visual Identities that are Memorable & Timeless. Working With Clients Globally.