Logo Evolution: How Famous Logos Evolved Over Time

Logo Evolution: How Famous Logos Evolved Over Time

The Logo Creative™ ✏
2 min readMay 16


Discover the captivating journey of famous logos and how they evolved over time, reflecting brand identity and societal trends. Explore the importance of logo evolution for brands with our informative article about Logo Evolution: How Famous Logos Evolved Over Time.

What is Logo Evolution?

Logo evolution refers to the process of changing a brand’s logo design over time to stay relevant and appeal to the target audience.

Brands often redesign their logos to keep up with changing consumer preferences, modernise their image, or simply to maintain their competitive edge in the market.

Importance of Logos for Brand Identity

Logos play a crucial role in shaping a brand’s identity and creating a lasting impression on consumers.

A well-designed logo helps to establish brand recognition and sets the tone for the brand’s communication and marketing efforts. It conveys a sense of professionalism, reliability, and quality, and helps to establish a brand’s credibility in the market.

Brief Overview of Logo Evolution: How Famous Logos Evolved Over Time

In this post, we will delve into the evolution of some of the world’s most recognizable logos, including:

  • Apple
  • Nike
  • Coca-Cola
  • Google
  • McDonald’s
  • Adidas
  • Pepsi
  • Amazon
  • Starbucks
  • FedEx
  • Mastercard
  • Shell
  • UPS
  • BP
  • IBM

We will examine the history of each logo, explore how it has evolved over time, and discuss its significance in the context of the brand’s identity and values.

Get ready to take a journey through time and explore the fascinating evolution of these famous logos!

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The Logo Creative™ ✏

Award Winning International Brand Identity Design Studio: Creating Adaptable Visual Identities that are Memorable & Timeless. Working With Clients Globally.