Superb web design is an essential element of an ecommerce website. There are a lot of details that are often overlooked yet are critical for the success of your online store. In this article we share some Key Tips & Tricks for Designing an Ecommerce Website. Remember that a solid…

From ABCs to sketching, most of us have given our best to learn and become better at what we do. Logo designers are not the exceptions. In this article we share 6 Deadly Creative Logo Design Mistakes to Avoid As the competition grew, logo designers made sure to diversify their…

The logo of a brand has a significant impact on the brand’s image. It decides how successful the business shall be in the future and draws its target audience to itself. In this article we discuss Ways in Which You Can Spruce Up Your Brand’s Logo. A good logo always…

When it comes to getting your next smartphone, one of the biggest and sometimes the most challenging choices that you will face is whether to invest in an Android handset or an Apple iPhone. In this article we look at iPhone Vs Android — Which One Is Best for You? …

It’s clear that providing good customer service should be expected. But going beyond that can help your freelance business thrive. In this article we discuss How a Freelancer Can Provide Exceptional Customer Service. It can be easy to excel at this compared to most freelancers, by changing the way you…

When it comes to branding a business, the power of storytelling is such an effective strategy in building a brand. Storyategy by Matt Davies is a great book to help unlock the power of your brand with a story-based brand strategy. Check out our book review: Using stories across your…

In this article we discuss the Stages of Developing an Identity Design System. What is Brand Identity? Brand identity is a philosophical concept that includes everything (what, how, and why) a business does. A brand identity system is a collection of matching elements to communicate the brand’s personality. It includes verbal and non-verbal ways…

Designer Interview With Dan Foster a lettering artist based in Leeds, UK. He works with design agencies and directs clients from around the world on all manner of lettering and type-based projects — ranging from custom logotypes, brand marks, type design, packaging projects, book covers to anything that requires meticulously crafted bespoke lettering. He started out as a designer working in branding and packaging, but was never really satisfied.

A small change in branding on the packaging will elevate it to new heights. In this article we discuss Why Establishing a Consistent Brand Experience Needs Customization? Packaging always comes as an afterthought at the beginning of a company. Several other factors of brand development need focus, from web design…