Using the Golden Ratio in Logo Design
Remember those times in math class when you questioned how and when you’d ever use math in the real world?
Me too.
But now that I’m a designer, I really wish I had stayed awake in Geometry.
Well into my design career I learned about the Golden Ratio and how to use it in design. As I studied it I realized this knowledge was one of the missing pieces in my design education. Who knew?!
In this post you’ll get a crash course on what the Golden Ratio is, why and how I use it in logo design, and how you can start applying it to your work.
The Golden Ratio is a mathematical principle that can be found in nature, anatomy, colour, and even sound waves. Because of its pleasing nature, it has been used in art, paintings, architecture, music, and design for thousands of years. Scientific studies have shown that we perceive things that contain the Golden Ratio as beautiful, harmonious, and bordering perfection, even when we are unaware of it.
Read the full article on The Logo Creative which also includes a free download of the Golden ratio grid for Adobe Illustrator that you can use for your next logo design project.
Originally published at The Logo Creative | Logo Design & Brand Identity Designer.
