2020 has not been the best year for a lot of people and businesses around the world. There have been so many large scale changes happening all over the globe and it’s been difficult for brands to take any risks with their design. In this article, we discuss the Top 17 Brand Design Trends We’ll See in 2021.
Brands around the world are really going to be relying on old favorite design trends such as muted colour palettes, minimalist design, and simple data visualisation for simple clear and transparent communication as this matters more than ever in today’s world.
With such an uneasy and uncertain feeling surrounding most people in this chaotic world brands must pay attention to invoking a sense of calm, understanding, and positivity in their brand designs and touch points.
The bold colours, eccentric typefaces and in-your-face marketing tactics will not be the way to go now and for some time to come. We need to tone it down and focus more on minimal design, brand storytelling, authenticity and bringing back some classic design styles.
Most trends are those of last year that have evolved, in 2020. We also have some new trends worth taking note of as we predict they will become more and more popular in 2021.
This is a chance to educate and convince our brand audience of the value our brand has through, minimal design, colour transitions and telling the brands story that evokes authenticity. Being transparent and gaining trust is of the highest priority.
The world of graphic design is an ever-changing field, the word “trend” is not something we are fond of as it comes and goes, but most of these are here to stay. In this article, we will discuss all the design trends that will be the foundation of 2021.
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Originally published at The Logo Creative | International Logo Design & Branding Studio.