The Music Shop Inc Brand Identity Spotlight

Today Designer Spotlight: The Music Shop Inc Brand Identity Spotlight

The Music Shop Inc
Brand identity/ website design

The Music Shop is a new stock/ bespoke music library serving the advertising and film industries. They commissioned Mark Richardson of Manchester based Superfried to design their brand identity and website.

“Music has obviously been represented in symbol form many times. This made me wary of any ideas leaning towards the use of musical notation. This led to various fruitless experiments in a multitude of directions.

Starting again from scratch the identity basically had to represent ‘music’ and an ‘online shop’. It was here that the simple connection was made. Online checkouts use a shopping trolley symbol which also looks similar to musical notation. This experience taught me a very valuable career lesson — no ideas are ever out of bounds! Marque in place, some simple bespoke typography was then developed.”

— mark richardson, superfried

The website design is not as good as the proposed one below that Mark gave them, which is a huge disappointment as the site Mark designed looks great. But the symbol is the focus here and it’s fantastic and i really like it.

See more of Marks’s work — Superfried.

Originally published at The Logo Creative | Logo Design & Brand Identity Designer.