The designer’s guide to Brand Tone of Voice

Everyone’s Talking About Tone of Voice

Which comes first, the words or the design?

Now let’s have some fun

Three brand values: reliable, tough and adventurous.

Want some more?

1) Decide what a brand is ‘not’

2) Imagine the brand as a person

3) Explore personality and character traits

4) Don’t let a great ToV hide the truth

5) Look deeper

6) Kick convention in the teeth

7) Don’t ignore your audience

8) Sense check

A bit more inspiration

Jonathan Wilcock_The-Logo-Creative-Guest-Post



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The Logo Creative™ ✏

The Logo Creative™ ✏

Award Winning International Brand Identity Design Studio: Creating Adaptable Visual Identities that are Memorable & Timeless. Working With Clients Globally.