The Benefits of Using Storytelling in Your UX Design

The Benefits of Using Storytelling in Your UX Design

It Leads to Higher Engagement and Remembrance

It Breaks Down Complex Ideas and Makes Them Easier to Comprehend

Comparison showing the Sun (top) and approximately 1,300,000 Earths (bottom)
  • The theme is the central idea
  • The setting is the situation around story
  • The characters are key players in the story (in our case, the characters are your users)
  • The conflict is the struggle that the characters have to overcome
  • The plot includes the events surrounding the conflict that lead to a resolution

It Creates Positive Brand Experiences and Smooths the Customer Journey

Final Thoughts

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
The Logo Creative™ ✏

The Logo Creative™ ✏

Award Winning International Brand Identity Design Studio: Creating Adaptable Visual Identities that are Memorable & Timeless. Working With Clients Globally.