Stages of Developing an Identity Design System

In this article we discuss the Stages of Developing an Identity Design System.

What is Brand Identity?

Brand identity is a philosophical concept that includes everything (what, how, and why) a business does. A brand identity system is a collection of matching elements to communicate the brand’s personality.

It includes verbal and non-verbal ways of communication. Visual branding is the face of the brand, it is the cover and the top layer. Along with verbal communication, they create the experience and style of the brand.

Similar to people’s personal styles, you can and will judge the brand based on its visual and verbal communication.

You judge, categorize and try to understand the book by its cover and title, and people by their clothes, hairstyles, and ways of speaking. The same thing happens to brands each time they reach an audience.

Why is Brand Identity Important?

Brand identity’s goal is to create an accurate impression of what the brand is. This is done in order to reach the desired target audience.

The goal is to differentiate the brand from others and convince customers to choose their products and services over others.

Brand identity can drive sales and create loyal customers when it is done well.

>> Read Full Article on The Logo Creative <<

Join The Logo Community

We hope you have enjoyed this article about the Stages of Developing an Identity Design System. If you would like more personal tips, advice, insights, and access to our community threads and other goodies, join me in our community.

Learn from our Founder Andrew who personally writes our community newsletter. You can also comment directly on posts and have a discussion.

*TIP — Looking for the best quality design mockups? We use and recommend Mr Mockup they are great for all your fonts, mockups and design bundles. A Lot of other top design agencies around the world use them also.

--

--

--

Award Winning International Brand Identity Design Studio: Creating Adaptable Visual Identities that are Memorable & Timeless. Working With Clients Globally.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
The Logo Creative™ ✏

The Logo Creative™ ✏

Award Winning International Brand Identity Design Studio: Creating Adaptable Visual Identities that are Memorable & Timeless. Working With Clients Globally.

More from Medium

Speaker. Audience. And the Intention to Understand.

Design is planned imagination. Dream big. Plan better

What’s the word on Wordle? — A deconstruct

Design by Subtraction

Isolated window on the wall