Practical Perspective on Brand Perception

Practical Perspective on Brand Perception

“Any brand that doesn’t recognize that every business operating within the same industry is a competitor, requires a changed mindset for effective brand management to take place. In other words, what differences are they managing and leveraging? This doesn’t necessarily mean focusing on the competition, it’s about awareness.”

“Branding is the process of connecting a good strategy with good creativity. It’s not the process of connecting good strategy with poor creativity, poor strategy with good creativity, or poor strategy with poor creativity.” — Marty Neumeier

Practical Perspective on Brand Perception
luxury-brand-logos

“A charismatic brand is any product, service, or company for which people believe there’s no substitute. Any brand can be charismatic, even yours.”

eRESONAID - The Brand Strategy Framework - Online Course by Fabien Geyrhalter
Phillip J Clayton

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