How To Use the Golden Ratio In Graphic Design

Design, and art as a whole, are notably subjective pursuits. A wise man once said that beauty lies in the eye of the beholder, and most artists and critics still agree with this sentiment. In this article we discuss How To Use the Golden Ratio In Graphic Design.

A specific design deemed awe-inspiring by some may be regarded as drab or lacking by others, and you cannot always guarantee your work will be warmly received.

However, there are some tips and tricks that graphic designers can use to aid their design processes. You might already know about the Rule of Thirds, which divides images into three equal sections to maximise their visual harmony.

Another essential guide is the Golden Ratio; a scientifically proven measure of beauty that’s been used by the likes of artistic genius Leonardo da Vinci.

Have you ever wondered what made the Mona Lisa such a successful and renowned work of art? The answer lies in da Vinci’s use of the Golden Ratio in his masterpieces.

Also known as the Golden Mean, the Golden Section, or the Greek letter phi, this ratio is a decimal number.

It enables you to create perfectly balanced and proportioned designs that are aesthetically pleasing at a deeply psychological level.

It’s true that art and design should be powered primarily by creativity and artistic expression.

But combining these aspects with the Golden Ratio introduces an element of mathematics into the mix.

What results is a transformation in your ability to create proportionately flawless, beautiful designs that speak subconsciously to your viewers.

Here’s how it works.

The Theory Behind the Golden Ratio

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Originally published at The Logo Creative | International Logo Design & Branding Studio.