How To Skyrocket Your Business With an Attractive Logo Design
A logo is the visual representation of a brand. It helps users to find a company easily and buy the advertised products. A logo helps a business, website or blog to differentiate itself from other competitors. Good logos are easily be remembered by people. In this article, we talk about How To Skyrocket Your Business With an Attractive Logo Design.
Why a company needs a well-designed logo?
There are many reasons why you should have your own logo say’.
It amplifies business profitability, as it increases the visibility and gives a business a unique impression among all the competitors.
Not only LOGO but the name of the brand also plays a significant role in representing your business. As we know Logo’s are used on — a website, letterhead, billboard and many especially at the time of Advertising.
We can also use it for logo designs app, logo designs for company, logo design software and many other places
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Although, it’s better to have a logo even if you are just starting your business. An average businessman does not want to spend a lot of money on corporate identity and logo.
They ignore the importance of a logo initially. But, a logo matters a lot in scaling up the business.
Let’s Discuss the Benefits of a well-designed logo may give the following benefits to a business organization:
Benefits of a Logo for a company Brief Explanation
Competition and branding
The logo is one of the basic elements of branding and business marketing.
● Many companies create a logo to simply fill in the blank space on business cards.
● A logo is essential to make a brand unique in the wake of the growing competition and a large number of similar goods and services.
Corporate identity starts with a logo
If you have a logo, it becomes easier for people to easily identify your brand in the crowd of many similar companies.
A Logo makes your business more memorable
This is the phycological fact that people remember better what they see.
● A well-designed logo designs ideas will remain in memory for a long time.
● Awareness and familiarity are important for business growth and expansion.
Internet Marketing Internet marketing is increasingly linked to the creation of a subscriber base on the WWW through different techniques.
It is desirable to place a logo on your website, social media profiles, newsletters to increase awareness of the brand.
A logo shows that your business can be trusted Your business looks complete if you have an extensive business package that includes promotional materials.
With a logo, your company will be associated with security and financial stability.
A Logo shows your commitment to customers Having a logo shows that you are proud of your business. You also respect your competitors.
What kind of Logos are used by Companies?
Monogram & Letter Mark Logos
A monogram logo is a logo which consists of a combination of one to three overlapping letters to create a single character. Such logos are usually used to indicate the initials of a person or company name. In such logos, letters are combined with images to further illustrate the brand concept. For example- IBM, HBO.
Wordmarks 0r LogoTypes
Wordmark or Logotype
A text logo with only business names. No signs, dashes or emblems. Suitable for companies with both a short and clear name such as Google, Visa, and Coca-Cola.
Pictorial Marks (logo symbols/Icon or Brandmark)
Pictorial Marks (Logo/Icon or Brandmark)
An icon or graphics-based logo. For example-Twitter, Apple.
Abstract Logo Marks
Abstract Logo Marks
A special pictorial logo. For example- Addidas, BP, Pepsi
An illustrated character. For example- KFC.
The Combination Mark
The Combination Mark
It is a combination of a wordmark or letter mark and a pictorial mark. For example- Burger king. Lacoste.
A font inside a symbol or an icon. For example- Starbucks coffee.
How to skyrocket your business with attractive 3D Logo Designs?
- Firstly, Find Your Business Competitors At First
In the 80s of the last century, Apple marked a real revolution in the computer industry. Now, it is one of the leading business brands in the world.
KEY THING TO REMEMBER: * Before creating a logo, research your target market very well *
Carefully examine and compare the logos of competing companies.
- This will help you to discover trends and characteristic of branding in a particular market.
- You will be able to know more about typical colours, fonts, and approaches to visual images.
- With its help, you can easily create the most recognizable logos.
Never hesitate to take help from a professional logo design company. They can guide you better than any other. Prioritizing Your Logo Design to Get The Most Out of Your Business.
- Ask Right Questions To Customers
While creating a brand, you need to have a proper strategy. Always keep in mind that strategy development always begins with the formulation of the right questions. For example- What makes your brand different from others? What customers can expect from you?
- Be flexible While Creating Logos
Never afraid to correct your logo creation strategy if needed. A logo creation plan may look promising on paper. But, in practical terms, it is not viable. Work with the web design company to adjust your strategy and create awesome logos.
- Careful Selection of Fonts for Long Creation
As part of a massive rebranding, Google relinquished the font is used for 16 years. It opted for a more concise and modern sans-serif typeface in 2015.
In recent years, sans-serif fonts have become prevalent in logo design as minimalism in web design is in trend.
A serif font may be perfect for your company’s logo in case you want to create a stylish and luxurious or traditional and professional look. Try to express the brand personality through images, colour palette, communication style, and so on.
When using a font to a text logo, take care of text density and kerning. The low density of the text makes the logo complex & authoritative.
The proximity of the letters allows you to combine them into independent images. Experiment with selected fonts to create more expressive and professional logos.
You can check several logo designs online and select the desired font.
- Think of Using a Unique Handwriting Font
For more than 100 years, Coca-Cola has made only a few minor changes to its legendary logo. In some cases, none of the standard fonts fit into your needs. The handwritten font looks perfect and appealing to a large number of individuals.
Unlike Pepsi, which revised its visual image at least 7 times, Coca-Cola has hardly changed its logo since the end of the nineteenth century.
By choosing a unique & personalized handwritten font, you can create a strong and recognizable brand. It will retain its relevance for many years to come.
- Add Wit and Humour To Your Logo
At first glance, the Amazon logo, owned by designer Turner Duckworth, looks extremely simple. The arrow symbolizes the smile of a satisfied buyer and indicates a huge variety of goods from A to Z.
If you want to spice up your work with a pinch of wit and charm, be creative while designing logos. Color psychology plays a huge role in creating strong associations with the brand. It is very important for graphic and text logos.
- Look For Ways to Animate The Logo
Always remember that a static logo that is attached to a page of a site or in a corner of an envelope is often not enough. Think of how to animate the logo to use it in interesting digital solutions. After all, virtual reality is rapidly changing the world we are used to. New technical solutions are becoming increasingly available with each passing day.
In recent years, logo design agencies have been actively exploring the possibilities of generative design and user participation. This will allow you to make logos more dynamic and add an element of unpredictability to them. Consult with a web design company to add animation and moving graphics to your logo.
The Strategy that Hampers your Brand
There is even facility for logo designs free Where it is written “free logo designs and download” but this strategy doesn’t work well for anyone. The typically smart wit is used the reason when you require your logo to publicize on hoardings or any other big screen the pixel quality will be deteriorated. Thus completely impacts the Quality of your brand.
A well-designed logo has the potential to make your brand stand out of the crowd. It can take your business to the next level. We hope this article has helped in your understanding of How To Skyrocket Your Business With an Attractive Logo Design. Use these tips to multiply your business by hiring a professional logo design service. Best of Luck!
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Morris Edwards is a Sr. Web Developer and Digital Marketing Consultant in “Awebstar” renowned for its Web Design in Singapore. He specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 350 companies, influencers with digital products and has created an n-number of influential websites with AI(artificial intelligence) and other splendid features.
Originally published at The Logo Creative | International Logo Design & Branding Studio.