Designer Interview With Amy & Jennifer Hood — Hoodzpah

Designer Interview With Amy & Jennifer Hood - Hoodzpah
Designer Interview With Amy & Jennifer Hood - Hoodzpah
Designer Interview With Amy & Jennifer Hood - Hoodzpah
Designer Interview With Amy & Jennifer Hood - Hoodzpah
  • Mood boarding
  • Initial concepts (2 strong concepts proven across some use case examples)
  • 2 rounds of minor revisions on 1 chosen concept
  • Delivery of final files and brand guidelines sheet of some sort (extent depends on the package the logo was designed within. We try not to design isolated logos without designing an identity system of some sort).
  • Intercom has an in-house agency that really keeps their product fun for their target demographic. They’re creative and unexpected.
  • Casper has been an exciting one to watch since they invented a crazy way to buy matresses. I remember when it first came out thinking, “never in a million…” and now it’s as familiar and awesome as “duh, why not.”
  • Love the new pivot Dropbox has made in its branding, and also the product and experience are tops.
  • It seems like everything FX puts out for their shows recently has been so on point. The suite of key art feels cohesive yet so custom and uniquely right for each show. Sur Keath Moon is Director of Design over there and absolutely kills it at keeping things original and awesome, which suits their amazing programming.
  • KFC’s rebrand was really an awesome solution that kept the old-time charm while modernizing. Everything from their updated marks and packaging to their ads have been hilarious and on-point.
  • Spectrum TV — We used to be victims of Time Warner Cable, haha. So seeing their rebrand has been impressive on a broad scale. Their identity design wasn’t revolutionary, but the new attention to service and quality has made a world of difference and infused the new identity with a 180 degree meaning from what we all associated TWC with. In that way it was really successful
  • Invision continues to be an amazing product and solid brand as far as delivering consistently remarkable service and tools and fostering community. Always impressed by them and how they infuse value beyond what they’re required to.
Joshua Minnich “Ephemera”
Designer Interview With Amy & Jennifer Hood - Hoodzpah
Designer Interview With Amy & Jen Hood_Fav Quote
  • This is a business, not a charity. If everyone is saying yes to your prices and you’re overwhelmed and overworked, it’s time to raise your prices to meet the demand.
  • Learn to communicate value.

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The Logo Creative™ ✏

The Logo Creative™ ✏

Award Winning International Brand Identity Design Studio: Creating Adaptable Visual Identities that are Memorable & Timeless. Working With Clients Globally.