Creative Graphic Design Tips for Your Brand

1. Be Distinct and Purpose-Driven

  • The purpose or objective of the design
  • Who your target audience is
  • Which platforms do they use
  • What kind of reputation do you want to form?
  • What is the unique value of your brand/product/service that can be emphasized?

2. Effective Typography

  1. Reflect your brand’s personality
  2. Fits the design’s purpose (i.e. don’t use playful fonts for serious messages)
  • Serif: characterized by the ‘serif’, which is the little feet or anchors at the end of each letter. Considered a classic or traditional group of fonts (for example, Times New Roman), good for ‘serious’ and traditional design, but can look obsolete if you are not careful.
  • Sans serif: fonts without (sans) the serif or the foot, like Helvetica. They have a more modern look with smooth edges and can provide a more sleek, minimalistic mood to your design
  • Script: these fonts look like cursive handwritten letters, and these fonts (like Alura) can provide more playfulness and feminine feel to your brand. Also great for promoting luxury brands or to provide a luxurious feel overall.

3. Copywriting and Text Elements

4. Color Utilization

  • Consider what color represents your brand identity (which will be easier if you already have a brand guideline)
  • The color scheme that suits your product or service
  • Consider the colors used by your competitors
Color Utilization - Creative Graphic Design Tips for Your Brand
  • Monochrome: use one color in many shades in your color scheme. This is useful if you have one message or trait you want to emphasize. However, using monochromatic shades can backfire since they can easily bore your audience if you are not careful
  • Analogous: utilizing two or three colors next to each other on the color wheel. These colors usually have similar moods or psychological connotations, so they tend to be ‘safe’. However, this approach is not the best if you want to quickly draw attention
  • Complementary: colors directly across the color wheel complement each other when paired. This is great in creating contrasts, as we will discuss below and great for creating high-energy visuals.
  • Triadic: using colors forming a triangle on the color wheel (i.e. red, yellow, blue or green, orange, purple). They tend to be harmonious like analogous schemes but are more dynamic, so they tend to stand between analogous and complementary schemes. Using triadic colors are great in various graphic design implementations, but it can be hard to incorporate all three colors in a logo or brand identity.

5. Less is More

Creative Graphic Design Tips for Your Brand

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Be creative


6. Aim for Consistency

End Words

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