Coca-Cola Logo Evolution — Famous Logo History

The Logo Creative™ ✏
4 min readJan 15, 2020

Coca-Cola brings people joy. It’s happiness in a bottle and enjoyed in 200 countries consuming a rate of 1.7 billion servings a day. The history of this world famous logo design began in 1886 in New York Harbor with John Stith Pemberton (1831–88). Join us in this article as we look at the Coca-Cola Logo Evolution — Famous Logo History.

Coca Cola Logo Evolution – Famous Logo History - John Stith Pemberton (1831–88)

The Coca-Cola Company, was first founded in the year of 1892 and still to this day engages primarily in the manufacture and sale of syrup and concentrate for Coca-Cola, a sweetened carbonated beverage that is loved by people around the world. The company also produces and sells other soft drinks and citrus beverages. With more than 2,800 other products available in more than 200 countries around the globe. Coca-Cola is in fact the largest beverage manufacturer and distributor in the world today with is headquarters based in Atlanta Georgia it’s also one of the largest corporations in the United States of America.

Jacobs’ Pharmacy the first place Coca-Cola Went on sale in 1886

The Coca-Cola drink was originated in the year of 1886 by the Atlanta Pharmacist Dr John Pemberton. One afternoon, the pharmacist stirred up a fragrant, caramel-coloured liquid and, once completed he carried it a few doors down to Jacobs’ Pharmacy. Here, the mixture was combined together with carbonated water and sampled by customers visiting the Pharmacy who agreed this new drink had something special about it. With such a positive reaction from the public Jacobs’ Pharmacy put it on sale for five cents (about 3p) a glass.

John Pemberton, Pharmatics and the creator of the original Coca-Cola formula, was also a confederate soldier who was wounded in the battle of Columbus. This subsequently led him becoming addicted to morphine and later trying to discover a cure for that addiction.

One of the areas he looked for a cure was experimenting with coca and coca wines, Eventually, Pemberton came up with “Pemberton’s French Wine Coca”. Being advertised as a nerve tonic cure-all.

Unfortunately for him, this cure-all remedy included alcohol, which was later banned in Atlanta in 1886.

Pemberton’s French Wine Coca 1886

Not to be dissuaded, Pemberton modified his formula with the help of Willis Venable and Frank Mason Robinson. This new mixture was very similar to his original French Wine Coca, but without the alcohol and now being mixed with carbonated water (carbonated water at the time often being used in “cure-all” mixtures as it was believed to itself be very good for your health).

Once again, this drink was sold as a cure-all, specifically advertised as a cure for impotence, dyspepsia, neurasthenia, headaches and morphine addiction as well as a general stimulant and health booster.

From the humble beginnings as a health tonic, Coca-Cola has grown into one of the best-known brand names and beverages in the world, with sales of around 1.7 billion servings of Coke that is being enjoyed by people around the world.

Up next, we talk about The Coca-Cola Logo Design / LogoType.

>>Read Full Article on The Logo Creative<<

We hope you will enjoy this article about Coca-Cola Logo Evolution — Famous Logo History, and we would like to thank you for taking the time to visit our website and read this article.

If you would like to learn more about Famous Logo Design History, see the links below.

The Logo Package Express - Create, export, and sort hundreds of logo files in under 5 minutes!

Useful Links & Great Deals



The Logo Creative™ ✏

Award Winning International Brand Identity Design Studio: Creating Adaptable Visual Identities that are Memorable & Timeless. Working With Clients Globally.