Apple Logo Evolution — It all Started With a Fruit

The Logo Creative™ ✏
2 min readAug 10, 2018

In a press conference in 1981, there was a question from a journalist about why Jobs chose the name Apple. To this question, he answered, “ I love apples and like to eat them. But the main idea behind Apple is bringing simplicity to the public, with the most sophisticated way, and that’s it, nothing else.” “The fruit of creation, Apple. It was simple but strong. “ Join us in this article as we discuss the Apple Logo Evolution — It all Started With a Fruit

Despite carrying the name Apple, the company’s first logo did not describe the physical shape of an apple.

The first logo was created by Ronald Wayne, one of which co-founded Apple in the early days in 1976, who wanted to represent the law of gravity that is inspired by an apple.

The first image to represent the computer company was Isaac Newton, the man who revolutionised science with his discoveries on gravity. How did he figure it out? An apple fell on his head! Apple’s first logo was a depiction of this event, with Newton sitting under an Apple tree.

The Logo included a quote from William Wordsworth, a romantic English poet; “Newton… a mind forever voyaging through strange seas of thought.” The poem was written on the frame of the logo.

However, this logos use did not last very long.

Steve Jobs, who undertook many roles at Apple for the business of design, decided he was going to explore something new for the logo, something different. He believed that the original was too old fashioned and considered difficult to be used to reproduce an image in a small size, and the logo was judged to be in harmony with the modern Apple computers that impressed.

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The Logo Creative™ ✏

Award Winning International Brand Identity Design Studio: Creating Adaptable Visual Identities that are Memorable & Timeless. Working With Clients Globally.