10 Steps To Writing The Perfect Logo Design Brief

Provide Details

Company Information

  • Company Name: It’s obvious, but many entrepreneurs still forget about it.
  • Background: Include any other information that could provide some background about your company.
  • Products: These are the products your business makes. Alternatively, these could be services.
  • Design Goals: What do you hope to accomplish with the logo?
  • Business Values: Your business’s mission statement and values. The logo will have to reflect them.
  • Target Audience: Who are your customers? These will be the same people who you will target with your logo.
  • Message: What kind of message do you want your logo to convey? It should be something that your company stands for.

Color Preferences

Look & Feel

  • Minimalism or Complexity: Depending on what your company specializes in, you will want to have either minimal or complex logo design. Most of the time, organizations that deal with artistic topics will choose complex designs while official firms or large corporations will opt for minimalism. Either way, make sure that it corresponds with your company’s pre-established image.
  • Modern or Classic: A lot of people nowadays love retro things, so if your business is related to something like that, you might want to choose a classic design. On the other hand, if you promote innovations and new technologies, going for a modern, leaner design will be more beneficial for you.
  • Playful or Serious: Playful logos should be chosen only if you are a part of an industry where playfulness is relevant. For example, if you make toys, a playful logo will be ideal. On the other hand, more serious companies should always opt for serious tones.
  • Loudness or Subtlety: Loud logos are perfect for standing out of the crowd, but that doesn’t mean that a subtle logo will make your brand be lost in the sea of other similar ones. On the contrary, a subtle logo can be very effective depending on what your business is about. Consider your aims and then choose whether you need a loud or a subtle logo.

Use Tools to Help You

  • Grammarly: This online tool can check your brief for grammar, spelling, and punctuation errors. You can also hire a human proofreader to check your brief.
  • Hemingway Editor: This online tool identifies and highlights passive voice, adverbs, and complicated sentences among others asking you to get rid of them.
  • Studicus: This online writing service can write your brief for you.
  • Google Docs: This web equivalent of Microsoft Office Word allows you to create, edit, and share word documents which are especially useful for teams.
eRESONAID - The Brand Strategy Framework - Online Course by Fabien Geyrhalter

Make It Personalized

Timing & Deadlines

Budget

Formatting Your Brief

Logo Design Brief Template

COMPANY NAME

Company Bio

Target Audience

Color Preferences

Look & Feel

Timing

Budget

Final Thoughts

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