10 Examples of Powerful Global Branding
Global Branding is not just translating your website to different languages and creating a few ads for the international market.
If you want to succeed to such an extent that your company is not just another name in the business but a brand which is associated with high-quality service and positive experience you need to do more.
In this article, we take a look at 10 Examples of Powerful Global Branding.
There is no better way to learn than to take in the knowledge from more experienced brands.
The following companies have found the key to establishing their names as a representative for high-quality products and services and showed some outstanding global branding in action.
We can easily say that Apple is one of the most successful brands of our generation.
No matter where you go, everyone has heard of their brand and they associate it with high- end products, unique design, bright stores, and great employees.
Their customer service is definitely worth mentioning because even though they have opted for a one-size-fits-all strategy, the protocol of each of its worldwide stores is tailored to local tastes.
They maintain the same look in all location but their content on the Apple site is carefully translated and localized for international audiences.
There is no way that we can speak of global branding without mentioning Coca-Cola.
They are veterans in this business and they have shown us how consistent quality and outstanding marketing strategies can keep one and the same product on the throne for decades.
In the 1980s and 1990s, when the company was a newbie on the global stage, standardized products and messaging resulted in a backlash against American imperialism.
For that reason, in 2000, Coca-Cola introduced its “think local, act local” marketing strategy to increase local sensitivity. That has only made this brand stronger and helped them to become one of the most famous brands in the world.
They promote the same enduring and universal values such as happiness, family, and sharing and they combine that with the product and messaging localization.
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Originally published at The Logo Creative | International Logo Design & Branding Studio.